First published in 2007, The Hotel Yearbook (HYB) is a family of publications that calls upon a wide-ranging group of senior executives, analysts, consultants, and opinion leaders worldwide to give their expert view on "What lies ahead for the global hotel industry?" In The Hotel Yearbook TECHNOLOGY 2026, forward-looking contributors share the key trends and developments that they believe will shape the immediate future of applied technologies in the global hotel business.

2026 Theme: AI EVERYWHERE

The 2026 HOTEL Yearbook Technology edition is fully geared around AI and explores how hospitality technology is preparing for a decade of profound change. With a clear focus on practical impact rather than hype, this edition examines how intelligence is becoming embedded across the hotel technology stack and day-to-day workflows, reshaping operations, revenue, distribution, guest experience, and the back office. It brings together a wide spectrum of contributors, including academics, startups, hotel brands, established solution providers, and industry insiders, offering evidence-led perspectives, real-world lessons, and actionable guidance on what hoteliers should prioritise now to stay competitive in an AI-driven future. The publication will launch at HITEC 2026, San Antonio.

2026 GUEST EDITOR IN CHIEF

SIMONE PUORTO - Simone is a techno-philosopher, consultant with over 25 years of international experience, and the prolific author of five best-selling books exploring the intersection of technology and the travel industry. He is Head of Emerging Trends & Strategic Innovation at Hospitality Net, the leading global platform for hospitality professionals. Simone also serves as a board advisor to more than a dozen global tech companies. Click here to learn more about Simone Puorto.

2026 KEY DATES

HOTEL Yearbook Technology 2025 will officially be launched in conjunction with HITEC San Antonio (June 15 - 18, 2026)

• EDITORIAL DEADLINE: MAY 22nd, 2025

• PUBLICATION DATE: JUNE 15th, 2025

DISTRIBUTION

• ONLINE: Article published as part of HYB 2026 TECH Edition - see 2025 edition

• PRINT: Article included in printed edition (targeted distribution during HITEC)

• PDF: Article downloadable as separate PDF - sample

• PDF: Article included in full-edition PDF - sample

• HN: Article published on Hospitality Net - sample

• HN: Article included in HN daily newsletter - sample

• SOCIAL: Easy-to-use tool to share on LinkedIn

• SOCIAL: Article to be part of an HYB promotional drive on social media

REACH

• HYB projects a global reach of 100K global readers

• HYB's primary distribution channel is Hospitality Net (see stats)

• Additional distribution is guaranteed through active promotion during HITEC.

• Additional distribution is guaranteed through HYB's partner network

• HYB 2023 will be actively promoted on social channels

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