Hotel Yearbook Foresight and innovation in
the global hotel industry

Moving beyond a day: Enabling innovation and revenue

Professor and Director of the Center for Hospitality Research, Cornell
Chris K. Anderson Chris K. Anderson

Synopsis

Is it time for hotels to stop thinking of a “day” as the main unit on offer? Changing the temporal unit to something less than a day would allow hotels to fully capitalize on variable pricing, argues Cornell’s Chris Anderson.