Hotel Yearbook Foresight and innovation in
the global hotel industry

Why associations matter

Vice President Information Technology KemperSports
COO HTNG
Michael Blake Michael BlakeDavid Sjolander David Sjolander

Synopsis

Ever wonder what all the hotel industry associations out there do? Michael Blake of HTNG and David Sjolander of OpenTravel Alliance walk us through the maze of acronyms and explain why they are an indispensible part of the industry landscape: they’re in it for the long-haul, and their continued success depends on serving the needs of their members