Hotel Yearbook Foresight and innovation in
the global hotel industry

Technologies are changing the experience of the mobile generation’s travelers

Founder and Chairperson, China Hospitality Technology Alliance
Jing Zhu Jing Zhu

Synopsis

As a demonstration of what digital travelers’ experiences could be like in the very near future, the Chinese hotel FlyZoo, an AliBaba venture, is a good start, says CHTA’s Jing Zhu. This transformation is underway not only in China, but globally.

Jing Zhu Jing Zhu
Jing Zhu
Founder and Chairperson
China Hospitality Technology Alliance
China Hospitality Technology Alliance
Beijing, China
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China Hospitality Technology Alliance (CHTA) is a non-profit making hospitality technology association that focusing on the development of Chinese leading technologies, products and applications to better serve both the Chinese and the international hospitality markets. CHTA aims to provide industrial standardization, education programs for hoteliers, industrial research and analysis through the collaboration and contribution among the decision makers from hotel management and IT teams, well-known academic education institutions, senior industrial consultation organizations and China’s local hospitality technology service providers.

Hospitality Net
Maastricht, The Netherlands
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Founded in 1994 in Maastricht, the Netherlands, Hospitality Net is the #1 B2B portal for global hotel professionals and one of the longest-running independent hospitality B2B publications in the world. Hospitality Net acts as a neutral broker and publisher of hotel business information, built on a membership model for all stakeholders in the global hotel industry. Members use the platform to share and amplify content, join thought leadership initiatives, and strengthen their visibility and findability across search, AI platforms, and LLMs. With 100,000+ articles, reports, and expert commentary collected over more than 30 years, Hospitality Net offers one of the deepest knowledge bases in hospitality B2B media. It also publishes The Hotel Yearbook, one of the industry’s most cited annual reference publications. Visit www.hospitalitynet.org.

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