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Digital branding for hotels: The four E’s to success

Managing Director, Landor Mumbai | Brand Strategy & Design Agency
Lulu Raghavan Lulu Raghavan

Synopsis

Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.

Lulu Raghavan Lulu Raghavan
Lulu Raghavan
Managing Director
Landor Mumbai | Brand Strategy & Design Agency
Landor Mumbai | Brand Strategy & Design Agency
Mumbai, India
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We design for the future—in ways that make sense right now. We’re strategic experts and creative explorers committed to solving complex challenges. With smart tools and global resources, we examine the implications of every brand choice, create new experiences, and open doors to opportunity.

Hospitality Net
Maastricht, The Netherlands
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry.

Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.

Hospitality Sales & Marketing Association International (HSMAI)Hospitality Financial and Technology Professionals (HFTP)HsyndicateShiji GroupHospitality Netpineapplesearch.comSoler & Associates