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Eleven questions for citizenM CMO Robin Chadha

Another Star
Robin Chadha Robin Chadha

Synopsis

This Hotel Yearbook's guest editor Martin Soler sat down for a chat with Robin Chadha, Chief Marketing Officer at citizenM, about maintaining brand integrity – especially in the digital world.

Robin Chadha Robin Chadha
Robin Chadha
Another Star
Another Star
Voorschoten, The Netherlands
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Another Star is the company that founded, owns, and operates the citizenM hotel portfolio. Following Marriott International’s acquisition of the citizenM brand, Another Star continues to own and operate all existing citizenM hotels in key global gateway cities across Europe and the United States through long term franchise agreements with Marriott. The company runs its hotels through a distinctive central operating model, managing the portfolio like a single global retail brand, with a sharp focus on world class guest satisfaction and uncompromising operational efficiency. All citizenM hotels are now part of Marriott Bonvoy, giving nearly 260 million members access to the portfolio and the ability to earn and redeem points on every stay. In collaboration with Marriott Bonvoy, Another Star also continues to offer the paid membership program mycitizenM plus, which includes instant Marriott Bonvoy Gold Elite status. Backed by a 685 million US dollar financing facility led by J P Morgan in partnership with KSL Capital Partners, Another Star is positioned to accelerate growth, expand global visibility, and set a new standard for modern, design led hospitality that remains accessible, inspiring, and human.

Hospitality Net
Maastricht, The Netherlands
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry.

Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.

Hospitality Sales & Marketing Association International (HSMAI)Hospitality Financial and Technology Professionals (HFTP)HsyndicateShiji GroupHospitality Netpineapplesearch.comSoler & Associates