Hotel Yearbook Foresight and innovation in
the global hotel industry

The future of CRM, AI and machine learning for hotel marketing

Synopsis

Technology has dramatically shifted the way hotels engage with customers, says Cendyn’s Casey Munck. Continuous optimization based on unified data is the key to success in the future.

Hospitality Net
Maastricht, The Netherlands
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Acting as a ‘neutral’ broker and publisher of hotel business information, Hospitality Net is the #1 ranked global website for the global hospitality community. Hospitality Net enables all industry stakeholders to amplify visibility on its platform and connect with the industry globally through a membership business model, unlike any other publishing initiative in the industry.

Members include actors throughout the hospitality spectrum - hotel groups, vendors/suppliers, associations, universities/schools, consultants, and event organizers. To learn more, visit hospitalitynet.org.

Hospitality Sales & Marketing Association International (HSMAI)Hospitality Financial and Technology Professionals (HFTP)HsyndicateShiji GroupHospitality Netpineapplesearch.comSoler & Associates