Sustainability in the European hotel industry: towards a strategic orientation

Michael Sturman Professor of Human Resource Management Rutgers University

Demian Hodari Late Associate Professor of Strategic Management EHL

Samrah AlShawi Project Manager EHL

Synopsis

Corporate Social Responsibility (CSR) programs are supposedly useful for helping companies to manage the triple bottom line of “Profit, People and Planet” – in other words, their impact on the environment (planet), their community and standard of living (people), and their economic responsibility (to generate profits). While many studies have examined managerial perceptions about CSR’s importance, Prof. Demian Hodari at the Ecole hôtelière Lausanne, Prof. Michael Sturman of Rutgers, and Research Associate Samrah AlShawi from the Ecole hôtelière Lausanne examined the actual levels and benefits of its implementation at the hotel property level.