Hoteliers are still not reaping their low hanging fruit. Why?

Synopsis

Most hoteliers instinctively turn to raising occupancy, boosting F&B revenues and cutting payroll as a means to increase profits, writes Patricio Gonzalez Morel. Unfortunately, since resource efficiency is not part of their training or DNA, they seldom realize that greater, quicker and more predictable gains can be achieved by finding simple ways to do more with less.