Foresight and innovation in
the global hotel industry

Social Media - The dawn of a new age | By Peter O’Connor

Professor of Strategy at University of South Australia Business School
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Synopsis

“2012 will be the year when hotels wake up to the power of social media,” says Peter O’Connor, Professor of Information Systems at ESSEC Business School in France. He sees a number of different ways the industry will finally embrace these not-really-so-new-any-more communication tools.

“2012 will be the year when hotels wake up to the power of social media,” says Peter O’Connor, Professor of Information Systems at ESSEC Business School in France. He sees a number of different ways the industry will finally embrace these not-really-so-new-any- more communication tools.

Peter O’Connor darkPeter O’Connor light
Peter O’Connor
Professor of Strategy at University of South Australia Business School
University of South Australia
HOTEL yearbook (HYB)
Maastricht, Netherlands, The
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The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.