Social Media - The dawn of a new age

By Peter O’Connor, Professor of Strategy at University of South Australia Business School | 29 Feb 12

“2012 will be the year when hotels wake up to the power of social media,” says Peter O’Connor, Professor of Information Systems at ESSEC Business School in France. He sees a number of different ways the industry will finally embrace these not-really-so-new-any-more communication tools.


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