Exploring the terrain of 2023 in 2013 | By Woody Wade
Synopsis
More and more hotel companies are turning to a technique called scenario planning to help them visualize how their future “business landscape” could develop over time. According to Woody Wade, author of the recently published book “Scenario Planning : A Field Guide to the Future”, this creative yet logically structured approach allows companies to envisage alternative ways their competitive environment could realistically unfold, enabling them to shape more flexible long-term strategies today.
More and more hotel companies are turning to a technique called scenario planning to help them visualize how their future “business landscape” could develop over time. According to Woody Wade, author of the recently published book “Scenario Planning : A Field Guide to the Future”, this creative yet logically structured approach allows companies to envisage alternative ways their competitive environment could realistically unfold, enabling them to shape more flexible long-term strategies today.