Online Travel Agencies: the empire strikes back ?

By Peter O’Connor, Professor of Strategy at University of South Australia Business School | 27 Feb 13

What can the hotel industry expect to see in the rapidly evolving OTA arena in 2013 ? We asked Prof. Peter O'Connor, the Academic Director of the MBA in Hospitality Management at France's prestigious ESSEC Business School and a sharp observer of this market, for his thoughts on the coming year's possible developments.

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