Foresight and innovation in
the global hotel industry

What will it take to serve the needs of the spa consumer in 2020? | By Alison Howland

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Synopsis

That's the question we posed to Alison Howland, President of Spa Success Consultants in Palm Beach. To answer it, her systematic approach was to look at the special characteristics of each age segment, fast-forward to 2020, and visualize their future expectations. Here are the fascinating results of her thought process.

That's the question we posed to Alison Howland, President of Spa Success Consultants in Palm Beach. To answer it, her systematic approach was to look at the special characteristics of each age segment, fast-forward to 2020, and visualize their future expectations. Here are the fascinating results of her thought process.

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Alison Howland
HYB
HOTEL yearbook (HYB)
Maastricht, Netherlands, The
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The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?" In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with readers the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.