Foresight and innovation in
the global hotel industry

A day in the life | By Laurent Idrac

Chief Operating Officer at
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“Any sufficiently advanced technology is indistinguishable from magic” is the Third Law of famed science fiction writer Arthur C. Clarke. Testing whether this “law” holds true for the hotel industry, Laurent Idrac, Group CIO for Accor, imagines how technology might enhance the stay of a hotel guest in the year 2039. He then draws some sensible conclusions for those of us still wondering how 2014 will develop.