Mobile is not the future, it’s “the now” | By Brian Saab
Synopsis
With the enormous number of people using mobile devices to explore hotel options online and share information about themselves, the volume of “digital bread crumbs” they leave behind is astounding – and growing all the time. Brian Saab, founder and Chief Marketing Officer at buuteeq, makes an excellent case for focusing on collecting and analyzing guests’ information in order to “make every visit online as personal as a visit to your property.”
The full e-book, about 80 pages in length, is available at www.hotel-yearbook.com.