Foresight and innovation in
the global hotel industry

The rise of demand management and the argument for big small data | By David Turnbull

Hospitality Entrepreneur , Founding Partner at
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David Turnbull is a founder of SnapShot GmbH, a start-up in the field of demand management for hotels. He argues that by merging key elements of revenue management, distribution, sales & marketing and finance, the industry can implement a cultural, technological and structural approach to understanding and managing demand that transcends the current channel-based thinking.