Foresight and innovation in
the global hotel industry

A CRS is a hotelier’s lifeline | By Estella Hale

Product Manager - Windsurfer CRS at Sceptre Hospitality Resources


For a hotel, capturing the right information drives marketing, pricing and forecasting, writes Estella Hale, Product Manager at Sceptre Hospitality. With an efficient central reservation system (CRS), a hotel can glean insights as to who, when, where and how often it has booking potential.

The full e-book, about 80 pages in length, is available at