A CRS is a hotelier’s lifeline | By Estella Hale


Synopsis
For a hotel, capturing the right information drives marketing, pricing and forecasting, writes Estella Hale, Product Manager at Sceptre Hospitality. With an efficient central reservation system (CRS), a hotel can glean insights as to who, when, where and how often it has booking potential.
The full e-book, about 80 pages in length, is available at www.hotel-yearbook.com.