Foresight and innovation in
the global hotel industry

Is the future of loyalty programs social? | By Youri Sawerschel

Strategy & Branding Consultant at Bridge.over
Youri Sawerschel darkYouri Sawerschel light

Synopsis

When seeking to increase customer loyalty and share of wallet, hotel chains should seriously harness the power of social media to differentiate their loyalty programs, says Youri Sawerschel of Geneva-based consultancy Bridge.over Group. How to do this? By turning them into social games.