Foresight and innovation in
the global hotel industry

The upsell advantage and the impact of mobile on hotel revenue | By Jason Bryant

Vice President, Nor1 GTM - Oracle Hospitality
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Synopsis

Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

The full e-book, about 80 pages in length, is available at www.hotel-yearbook.com.


Jason G. Bryant darkJason G. Bryant light
Jason G. Bryant
Vice President, Nor1 GTM - Oracle Hospitality
Oracle Hospitality
Nor1, Inc.
Columbia, MD - United States
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On November 18, 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality's OPERA Cloud Suite by adding Nor1's Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning, thereby improving guest engagement, and driving incremental revenue and improved loyalty for hotels.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™,  and CheckIn Merchandising™,to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. For more information, please visit www.nor1.com.