Foresight and innovation in
the global hotel industry

Monetizing ethical innkeeping | By Robert Cole

Founder of RockCheetah
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In the hotel business, technology is not only something that improves efficiency or makes the guests’ stay more enjoyable. Occasionally, it can also pose ethical dilemmas for innkeepers as well, particularly when it comes to the question of pricing. Robert Cole, founder of the consultancy RockCheetah, walks us through the issues.