Foresight and innovation in
the global hotel industry

The hospitality gene: a beast, a blessing and a payoff | By Benjamin Jost

CEO of TrustYou
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You can take the hotelier out of his/her hotel, but you can’t take the hospitality gene out of them. Like or not, if you are a hotel executive, attention to detail – noting each and every last service detail around you – is in your blood. There is no escaping it, even when you’re on vacation. Benjamin Jost, CEO of TrustYou, describes how this focus on nuances that your non-industry traveling partners are blind to can lead to measurable improvements in ADR… an ROI on the hospitality gene.

The full e-book, about 80 pages in length, is available at