Foresight and innovation in
the global hotel industry

The shape of things to come | By Enda Larkin

Owner/Director at HTC Consulting


Competitiveness implies (at the very least) focusing on being better than your competitors. Sounds simple, but as Enda Larkin, principal at HTC Consulting in Geneva, reminds us, it entails setting sensible priorities and skillfully managing the interplay of several strategically important elements. In this article, Enda shares with Hotel Yearbook readers his uncomplicated formula for improving a hotel’s chance of future success.