Foresight and innovation in
the global hotel industry

The DNA of luxury - Katara MD Bruno H. Schöpfer interviewed by Denis Morisset

Executive Director - ESSEC MBA in International Luxury Brand Management
Managing Director of Katara Hospitality Switzerland AG

Synopsis

Will luxury change in the years ahead? When does the pairing of a world renowned luxury brand and a famous international hotel brand make sense? Who better to explore this theme than Denis Morisset, former Managing Director of Giorgio Armani France, and Bruno Schöpfer, Managing Director of Katara Hospitality Switzerland AG, the company developing the complex of iconic luxury hotels atop the gorgeous Bürgenstock overlooking the Lake of Lucerne.