Fail fast and learn a lot! Getting hotel tech on the Silicon Valley to-do list | By Pierre Boettner

Synopsis
Pierre Boettner of hospitalityPulse believes now is the time for our industry to rethink technology paradigms. His Silicon Valley- centered look at hospitality tech asserts that while technology has steadily advanced over the last 30 years, hotels are still not fully benefitting. Silicon Valley thinking would attack the problems differently, he says.Pierre Boettner of hospitalityPulse believes now is the time for our industry to rethink technology paradigms. His Silicon Valley-centered look at hospitality tech asserts that while technology has steadily advanced over the last 30 years, hotels are still not fully benefitting. Silicon Valley thinking would attack the problems differently, he says.