The right message at the right time: the evolving role of the guest room TV | By Robert Bartelds


Synopsis
Television’s future role in the hotel guest room will be very different, says Robert Bartelds of Philips Hospitality TV. Far from being just a screen that allows guests to watch movies or TV shows, the in-room television offers hotels a chance to truly differentiate themselves by providing a platform for exceptional service – and generating revenue in the process.