Can a real-time booking model influence the economics of hotel distribution in emerging markets? | By Mike Kistner
Synopsis
Hotel room distribution is a dynamic business. With changing consumer behavior, increase in online bookings and more supply partners, the environment has become complex – and cluttered. This has hindered the adoption of online distribution in emerging countries like India. Mike Kistner of RezNext Global Solutions advocates for a real-time distribution model. He shares his views on how a real-time distribution approach can positively influence the economics of hotel distribution.Hotel room distribution is a dynamic business. With changing consumer behavior, increase in online bookings and more supply partners, the environment has become complex – and cluttered. This has hindered the adoption of online distribution in emerging countries like India. Mike Kistner of RezNext Global Solutions advocates for a real-time distribution model. He shares his views on how a real-time distribution approach can positively influence the economics of hotel distribution.