Foresight and innovation in
the global hotel industry

Mighty mobile | By Peter O'Connor

Professor of Strategy at University of South Australia Business School
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Synopsis

Practically everyone on earth has a mobile phone now, so it is no surprise that hotel bookings made from mobile devices are skyrocketing. As Peter O’Connor of France’s ESSEC Business School writes, hotel companies have much to gain by optimizing their accessibility from mobile phones… but by moving too slowly they risk losing the business to the nimbler OTAs.

Peter O’Connor darkPeter O’Connor light
Peter O’Connor
Professor of Strategy at University of South Australia Business School
University of South Australia
ESSEC Business School
Cergy Pontoise, France
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Founded in 1907, ESSEC is one of the world’s top management schools and holds the “triple crown” accreditation from EQUIS, AACSB and AMBA. With 6,660 students; a faculty comprised of 163 full-time professors, 19 of which are emeritus professors, in France and Singapore, recognized for both the quality and influence of their research; a wide range of management training programs; partnerships with the world’s best universities; and a network of 60,000 alumni, ESSEC continues to foster a tradition of academic excellence and a spirit of openness in the fields of economics, social sciences and innovation. In 2005, ESSEC opened a campus in Asia, ESSEC Asia-Pacific. ESSEC’s operations in Asia Pacific, strategically located in Singapore, present the perfect foothold for ESSEC to be part of the vibrant growth in Asia and to bring its expertise to the expanding region. Additionally, in 2017 ESSEC opened a new campus in Rabat, Morocco, ESSEC Africa. ESSEC’s international expansion allows students and professors to study and understand the economic forces at work in the different regions of the world.