Foresight and innovation in
the global hotel industry

When the butler is a robot, do we still need to tip? | By Brian McGuinness

SVP Specialty Select Brands at Starwood Hotels & Resorts Worldwide


Earlier this year, Starwood’s Aloft Hotels introduced a novelty in their property in Cupertino, California: a robotic butler dubbed “A.L.O.” Is this the wave of the future? Brian McGuinness, in charge of the company’s Specialty Select brands, which includes Aloft, shares the story with us of the birth of the industry’s first “Botlr”.