Foresight and innovation in
the global hotel industry

Tourism today and tomorrow – a billion opportunities | By Demian Hodari & Adrian Ruch

Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL)
Analyst at HVS Hodges Ward Elliott


As one of the world’s largest and fastest-developing economic sectors, would it not be better – in the name of sustainability – if the tourism industry would hit the brakes and slow its rapid, resource-consuming growth? This idea was addressed by Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), in a recent speech to students at the Ecole hôtelière de Lausanne. Demian Hodari, Professor of Strategic Management at the school, and Adrian Ruch of HVS Hodges Ward Elliott report on Mr. Rifai’s interesting response.