Foresight and innovation in
the global hotel industry

“The asset light approach has been exhausted” | By Saar Sharon & Demian Hodari

Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL)
Demian Hodari darkDemian Hodari light

Synopsis

Saar Sharon is the newly appointed CEO of Leonardo Hotels in the UK, where his brief is to lead the company’s expansion through asset acquisition, joint ventures and leasing across the UK. As an alumnus of the Ecole hôtelière de Lausanne, we thought it fitting to ask one of Saar’s old professors to interview him on behalf of The Hotel Yearbook. Demian Hodari, the school’s expert on hotel ownership and management structures, rose to the occasion. Their conversation touched on the advantages of being small and emerging trends in ownership structure.