Independent hotelier’s Big Data vs. real-time data conundrum | By Max Starkov

Synopsis

In the new environment of OTA consolidation and rate parity removal in Europe, the market share dominance of the OTAs can seem like a colossal problem with no real solution, writes Max Starkov of HEBS. However, independent properties have a wealth of digital technology and data tools already available to them that give them the means to outsmart the OTAs and differentiate themselves from their competitors, all while generating serious direct revenues.