Foresight and innovation in
the global hotel industry

Who dares wins | By Ian Millar

Manager of Institute of Business Creativity & Senior Lecturer at EHL Hospitality Business School
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Synopsis

This is of course the motto of the renowned Special Air Service (SAS) – yet when it comes to innovation, nothing could be truer, writes Ian Miller of the Ecole hôtelière de Lausanne. Here he argues for the role of a middle man between the industry and tech start-ups, to facilitate the creation of innovative solutions that the industry needs.