Foresight and innovation in
the global hotel industry

So much more than “fixers” | By Brenda O'Neil

Managing Director at Right
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Synopsis

One of the most common concerns expressed by IT teams is that they are seen as “the people you call when the printer stops working”. Changing the perceptions of IT – from fixer to strategic business partner – demands that communication is not an afterthought, but an integral part of every project from the get-go. Brenda O’Neil, head of the Dubai-based Right Consultancy FZE, explains how to improve this vital connection.

One of the most common concerns expressed by IT teams is that they are seen as “the people you call when the printer stops working”. Changing the perceptions of IT – from fixer to strategic business partner – demands that communication is not an afterthought, but an integral part of every project from the get-go. Brenda O’Neil, head of the Dubai-based Right Consultancy FZE, explains how to improve this vital connection.