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Boosting direct hotel bookings with personalization as the solution | By Kristian Valk

CEO & Founder Hotelchamp
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In the past few years, we have seen an increasing effort by hotels to improve their direct channels so as to reduce their dependence on online travel agencies (OTAs). Hotelchamp’s Kristian Valk writes that hotels should not get rid of OTAs and third parties but aim for a better balance to manage control over their own distribution.