Hotel apps: What’s next? | By Roger El Khoury
Synopsis
In an increasingly competitive environment, with mounting pressure on profitability, hoteliers continually look for ways to make their operations more efficient while ensuring an enhanced guest experience. Not an easy feat, writes Roger El Khoury, Managing Partner of NEORCHA, but one where mobile applications have a big role to play. Here’s how.In an increasingly competitive environment, with mounting pressure on profitability, hoteliers continually look for ways to make their operations more efficient while ensuring an enhanced guest experience. Not an easy feat, writes Roger El Khoury, Managing Partner of NEORCHA, but one where mobile applications have a big role to play. Here’s how.