Foresight and innovation in
the global hotel industry

Guest value: the limiting factor to digitization in hospitality | By Pierre Boettner

founder and CEO, hospitality pulse
Pierre Boettner darkPierre Boettner light

Synopsis

When it comes to digitizing key aspects of a hotel stay, are hotels thinking through the impact on the guest? Pierre Boettner, co-founder of hospitalityPulse, addresss a few hard questions, namely: Are we adding real value for our guests? Are we drawing the right conclusions from new technologies, and from technological advances other industries have introduced? In short: Are we even on the right track?

Pierre Boettner darkPierre Boettner light
Pierre Boettner
founder and CEO, hospitality pulse
hospitalityPulse, Inc.
hospitalityPulse, Inc.
Santa Cruz, CA - United States
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To achieve optimal market penetration and price in a transparent market without diluting the product value, hotels are significantly overselling the lowest priced categories. Using disparate reports, Staff then guesstimates the value and importance of guests and their needs, and assigns better rooms on a ‘trial-and-error’ basis until all are accommodated. hospitalityPulse ensures optimal room assignment at all times to all guests, and specifically those most valuable to the chain, the brand and hotel management, thereby considerably increasing guest loyalty and spend.