Fraser HickoxManaging Director at The Conceptual Group
Synopsis
In the hotel room, guests face a dizzying number of different touch points where they come into
contact with
technology. And in terms of how easy these human-tech interfaces are to find, then understand, and
ultimately
use, nearly all of them can be said to have room for improvement. Hong Kong-based Fraser Hickox
takes us
on a
tour of the guest room, sharing his observations and insights.
Foresight and innovation in