Hospitality industry expansion is being fueled by alternatives | By Prakash Shukla
Synopsis
The hospitality industry is undergoing seismic changes with consolidation and disruption. Prakash Shukla believes the industry is at a crossroads of significant disruptive changes, being driven by new business models and technology. He outlines the macro environment driving the industry, some recent transactions and then possible opportunities particularly in hospitality space. Clearly, before asset allocation, one needs to have deep domain expertise, he believes. It is only then that one can identify opportunities where new processes, models, technologies can be used to access new markets, inculcate efficiencies, or create a complete new paradigm shifts.