Back to the future! | By Marion Roger
Synopsis
How can hotels generate more revenue out of the same space? Strategically oriented and technology- enabled, revenue management now targets such parts of the hotel as function space and restaurants, defining appropriate KPIs analogous to RevPAR in the rooms part of the business. Another avenue, writes Marion Roger of Dayuse, is to unleash RM technologies on so-called “micro-stays”, essentially monetizing vacant rooms during the day.How can hotels generate more revenue out of the same space? Strategically oriented and technology-enabled, revenue management now targets such parts of the hotel as function space and restaurants, defining appropriate KPIs analogous to RevPAR in the rooms part of the business. Another avenue, writes Marion Roger of Dayuse, is to unleash RM technologies on so-called “micro-stays”, essentially monetizing vacant rooms during the day.