Digital is metamorphosing hotel operating structures | By Sophie Perret and Peter O'Connor




Synopsis
With travel becoming increasingly digital, existing relationships are being disrupted, write HVS’s Sophie Perret and Peter O’Connor from ESSEC Business School. Digital is facilitating the introduction of new and innovative business models, many of which will have far reaching consequences for how the sector operates and the future role of hotel brands.
With travel becoming increasingly digital, existing relationships are being disrupted, write HVS’s Sophie Perret and Peter O’Connor from ESSEC Business School. Digital is facilitating the introduction of new and innovative business models, many of which will have far reaching consequences for how the sector operates and the future role of hotel brands.