Only connect: How linking visitor personas to staff personas can supercharge your content

By Nathan Midgley, Chief editor at Melt Content Marketing | 3 Mar 17

As hoteliers, one of the most valuable – but underutilized – marketing resources we have is all around us: our staff. Within the members of our staff resides a wealth of skills, knowledge, and character that we can, and should, present in compelling ways to our prospective guests. Melt Content’s Nathan Midgley explains how and why.

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About Melt Content

We’re a full-service agency — We offer a complete range of digital services, from design and build to strategic SEO, content campaigns and media outreach. Our team has experience in travel ecommerce, media and SEO, and our wider network reaches even deeper into the travel industry.
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