Only connect: How linking visitor personas to staff personas can supercharge your content

By Nathan Midgley, Chief editor at Melt Content Marketing | 3 Mar 17

As hoteliers, one of the most valuable – but underutilized – marketing resources we have is all around us: our staff. Within the members of our staff resides a wealth of skills, knowledge, and character that we can, and should, present in compelling ways to our prospective guests. Melt Content’s Nathan Midgley explains how and why.

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