Foresight and innovation in
the global hotel industry

Online reputation management: To 2017 and beyond | By Daniel E. Craig

Founder, Reknown
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Synopsis

After over a decade of social media in the mainstream, the online reputation management function has reached a maturity level in the hotel industry, writes Daniel E. Craig, founder of Reknown. As we look ahead to 2017 and beyond, he shows how we can draw from past experience to fine-tune our reputation management strategies going forward.

After over a decade of social media in the mainstream, the online reputation management function has reached a maturity level in the hotel industry, writes Daniel E. Craig, founder of Reknown. As we look ahead to 2017 and beyond, he shows how we can draw from past experience to fine-tune our reputation management strategies going forward.