The next era of hotel distribution: Connecting supply and demand in the moments that matter

By Javier Delgado Muerza, Head of Vertical Search for Southern Europe at Google | 9 Mar 17

Because a hotel’s inventory is perishable, the core of the hospitality business, according to Google’s Javier Delgado Muerza, is to manage occupancy in such a way that revenue is optimized. To do this effectively, you’ve got to connect with travelers in a relevant way in every moment that matters, he says.

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