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Demystifying the digital marketplace: Implications for the European marketplace | By Cindy Estis Green

Co-founder and CEO, Kalibri Labs, LLC
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Synopsis

It’s a new world order, writes Kalibri Labs’ Cindy Estis Green: one that is dominated by the digital marketplace and in which all parties are struggling to migrate from the analog days of the past. The next 2-3 years will be fascinating to observe, she says – and takes us on a tour d’horizon of the current political and regulatory landscape.

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Cindy Estis Green
Co-founder and CEO, Kalibri Labs, LLC
Kalibri Labs
Kalibri Labs
Rockville, MD - United States
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Kalibri Labs evaluates and predicts revenue performance in the digital marketplace with its patent-pending, next-generation hotel benchmarking platform and reports. The Kalibri Labs database is comprised of guest folio records, including cost of sales and source of business information, from over 33,000 hotels dating back more than 7 years to give an expansive view of the U.S. hotel industry. Kalibri’s hotel benchmarking platform enables owners and operators to determine a hotel's optimal business mix and manage resources to achieve it. In combination with key external data streams such as Airbnb stay patterns and consumer review data, Kalibri Labs further characterizes the nature of demand in major markets to provide context for hotel operators to improve their performance. This data also provides insights for the hotel investment community to better understand opportunities for hotel transactions and development efforts.