Taking back control
By
Fernando Vives, Chief Commercial Officer and member of the Management Committee at NH Hotel Group, Ana Morillo, Global Commercial Strategy & Pricing Director at NH Hotel Group | 8 Mar 17
Does the hotel industry have a firm grip on the issue of cancellations? As NH Hotel Group’s Fernando Vives
and
Ana Morillo explain, if a customer makes multiple advance bookings and only takes a last-minute decision
which
hotel to actually stay at based purely on price, then factors such as our brand power, customer loyalty, and
the
guest experience are being left out of the decision making process. Ultimate result: the reinforcement of the
commoditization of the hotel business. They argue that we need to take steps as an industry to tackle the
issue.
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About NH Hotel Group
NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the Company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide. Together, both Groups have a portfolio of over 500 hotels articulated around eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - that comprise a broad and diverse range of hotel propositions connected to the needs and desires of today's global travellers.
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