Foresight and innovation in
the global hotel industry

Winter is coming: Preparing for the next season of channel management | By Mike Chuma

VP Marketing, Enablement & Engagement at IDeaS
Mike Chuma darkMike Chuma light


Data is the core of an intelligent business strategy, writes Mike Chuma, and it drives the decision-making process. Hotel organizations need to prioritize data that provides meaningful insights and action. The ability to understand, organize and track this data is essential, he says.