Foresight and innovation in
the global hotel industry

Hoteliers are investing in sustainability: Where does it go from here? | By Matthew Walsman and Rohit Verma

Professor at Cornell School of Hotel Administration
Assistant Professor at Rutgers Business School
Rohit Verma darkRohit Verma lightMatthew Walsman darkMatthew Walsman light


The hospitality industry has finally embraced the challenge of tackling sustainability, with most hotel groups believing that operating a sustainable company is not just “a nice thing to do” but the new way of doing business, say Rutgers University’s Matthew Walsman and Cornell’s Rohit Verma. Yet this is just the beginning. More research is required to identify the aspects of sustainability that customers actually value.