Foresight and innovation in
the global hotel industry

The environmental future of accommodation | By Stefan Gössling

Professor at the School of Business and Economics, Linnaeus University

Synopsis

The hospitality industry has myriad touchpoints where it could reduce its environmental footprint. Stefan Gössling, Professor at Sweden’s Linnaeus and Lund Universities, believes that the way to start is to identify incremental, easy-to-implement changes, which can have a substantial cumulative impact. For the Hotel Yearbook, he posits two very different future scenarios.