Foresight and innovation in
the global hotel industry

CSR at the crossroads in developing countries: Position yourself! | By Gabriel C. M. Laeis

Lecturer at IUBH International University


In the hotel business, Corporate Social Responsibility (CSR) has often been managed with one eye on the PR impact it might generate for the property. However, as Gabriel C. M. Laeis explains, it is far better to take a more pro-active approach, embrace real relationships with local communities, and ask local leaders what they actually need.