Foresight and innovation in
the global hotel industry

Hotel Verde, Africa’s greenest hotel | By Sarah Farrell

Creative Director at transparenCI


In 2013, Hotel Verde, a 145-room airport hotel in Cape Town, South Africa, opened its doors with the bold statement of being the greenest hotel in Africa. The hotel garnered a vast amount of local and international press exposure, having executed sustainable measures to an extent that had not been achieved before. Sarah Farrell explains how this property represents a good case study of the challenges and opportunities in sustainable hotel development in Sub-Saharan Africa.